Feel good about tomorrow.
Creating, scaling, and acquiring sustainability-driven products, technologies, and brands designed for impact and lasting value.
THE GOOD PURPOSE WAY
We invest in bold ideas.
Creating, scaling, and acquiring sustainability-driven products, technologies, and brands designed for impact and lasting value.
OUR BRANDS
Companies we believe in
Our portfolio brings together pioneering companies across recycled materials, digital traceability, and circular product systems, each built on shared infrastructure designed to scale.
Global B2B leader in traceable recycled textiles and packaging
120M +
Recycled bottles processed
5
Provisional US patents
75%
Less CO2 vs virgin polyester
2026
SEAL Award
THE GPI MODEL
Our products have been trusted by global brands
THE GPI MODEL
A house of purposeful brands
HOGI: House of Good Ideas
Innovation Engine
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HOB: House of Brands
Operating Portfolio
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Strategic Investments
Capital Allocation
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THE GOOD PURPOSE WAY
Ready to invest in the future of sustainability?
We’re building the next generation of sustainable businesses, where purpose and profit go hand in hand.
LEADERSHIP
The team behind the mission
George Tsogas
Chief Executive Officer
Retail and operations executive with more than 20 years of leadership experience. Former VP, Global Logistics at Lululemon and owner-CEO of Kit and Ace. Deep expertise in global supply chains, brand management, and scaling consumer platforms through disciplined operational execution.
Melissa Kinnoch
Chief Financial Officer
Finance executive with over 15 years of experience across Ernst and Young, Lululemon, and Kit and Ace. Background in financial planning, forecasting, systems oversight, and operational finance, with a track record of improving EBITDA and supporting growth-oriented organizations.
Monique Maissan
Chief Development Officer & Director
Chief Development Officer & Director Founder of Waste2Wear with more than 25 years in textiles and sustainable manufacturing. Led recycled-fiber innovation, global supply-chain development, and traceability implementation across international operations, contributing deep expertise in materials innovation and circular systems.
Brett Pawson
VP Operations and Finance
Entrepreneur and operator with international experience across retail, ecommerce, and consumer products. Brings senior-level leadership across sales, operations, and finance, supporting scalable growth through disciplined execution and commercial strategy.
Eduardo Garza
R&D Director
Leads sustainable materials innovation at Waste2Wear. Pioneered recycled polypropylene solutions derived from discarded appliances and developed proprietary RPET verification and supply-chain traceability technologies to strengthen transparency and performance across production systems.
LEADERSHIP
Our Board of Directors
Max Whiffin
Director
Director Leads corporate development at NorthBay Capital, advising companies on capital markets strategy, financings, and public listings across sustainability, consumer, and healthcare sectors. Brings experience in transaction structuring, investor engagement, and public-market readiness.
Hani Zabaneh
Director
Corporate advisor with more than 20 years of experience in growth funding, mergers and acquisitions, and public company leadership. Has served as an officer and director across multiple public issuers, supporting strategic transactions, capital formation, and governance oversight.
Sameet Kanade
Director
Experienced capital markets executive with a background in investment banking, equity research, and early-stage advisory. MBA from the Rotman School of Management and Associate of the Institute of Chartered Accountants of India, supporting companies on financing strategy and resource optimization.
NEWS
